Become a Leader or become Extinct, your choice. Evolve or DIE ! These are tough choices as you move along in the development of your brand. The willingness to take “risks” becomes more and more of a challenge, as it is to easy to continuing eating from the low hanging fruit. What brands do not recognize before it is to late, you need to plant more seeds for you to Survive. Keep eating from the same tree, eventually you will die and become extinct.
This symptom takes many forms, the brand that is comfortable with the “status quo”, the brand that does recognize they need to get off the track or they will be “run over”, or the brand that “thinks” they have all the answers and lives in a bubble of its own making ! Eventually these brands will burst…
Those “Risk Takers”, the ones that truly challenge the status quo of their respective industry, are the ones though stepping out on the plank may die, but if they survive will flourish. They flourish and are “reborn” with every new “risk”, whether it be a product or new market position. Don’t just live to live, live to die, or die to flourish again. Reborn, relive and survive the glut of “also rans”, they will continue to die along the wasteland of other brands who did not understand they must Evolve to Live, or Die trying !
Take the Lead, Take Risks and Live Life !
As Steve has said : “Stay Hungry, Stay Foolish..”
Always Evolve..!
Always be a Leader..!
Always Challenge the Status Quo..!
Enjoy the Ride !
Bryan Smeltzer
“Product Innovation & Marketing Success Blog..”
