Building a platform for continual “Creative” success requires a cohesive mindset, and collective brand effort. These foundational principles ensures first and foremost those “driving” the brand are clear as to the near, and long term expectations.
These expectations are built from defining “what” you as a brand stand for, “how” you are positioned, “where” you are located and “when” you communicate to your “core” audience. Your brand “Advocates” expect a consistent voice, and a clear message both visually and verbally. Anytime there is a disconnect between these messaging mediums, you risk breaking this chain of loyalty.
It is crucial, and integral to a brand, that you “Create” a brand positioning strategy which gives a consistent voice and image behind the brand. If inconsistent, or there is a disconnect, a Brand risks loyalty “Destruction”, and trying to rebuild this foundation is difficult if not impossible to achieve.
I have had this situation with several brands I know very well. They choose the “low hanging fruit” to drive revenue and disregard the brand “foundation” in the hope their “core” will not notice, but inevitably they will and this “disconnect” spreads like a “digital” virus. You have a choice as a Brand, stay consistent to your “Creative Foundational Principles” or “Sell your Soul” and risk “Destruction” at the hands of those who built your brand.
“Always stay “True” to your “Roots”, they will help you grow..!”
“Always remain consistent to your “Foundational Principles..!”
“Always give your “Brand Advocates” a consistent “Voice” and “Image”..!”
Success is driven by your ability to keep consistent with your original “Vision” of ”what you stand for..”. Your ability to adapt, while remaining “True” to this “Vision” will be key long term. As I have mentioned, there are many brands who lay in the “wasteland” of broken promises, not to themselves as much as to others.
Enjoy the Ride !
Bryan Smeltzer
“Product Innovation & Marketing Success Blog..”
