There’s Beauty In Performance ! Great Product Design and Creation drives a brands Marketing engine. Without Great Products serving a defined purpose and a clear USP, Marketing will run out of “Ammo” quickly. With the Product Team putting gas in the Marketing Engine, this allows the team to build an “authentic” message that resonates with your “core” enthusiasts. It is not a matter of ”if”, but “when” a brand loses it’s “edge”, when the messaging does not match the Product reality !
I have seen many brands “Die” when they sell their “Soul”, which is the key “Bloodline” to ensuring your long term health. Just finished reading some more juice on Steve, and he was a follower of Henry Ford. Ford knew what the customer wanted ”before” they knew they needed it ! The Model T was a great product, simple, intuitive and would change the landscape of American Culture. The Model T, although simple in product, was sophisticated in its design.
Always remember as Henry Ford was quoted; “If I would have asked my customer what they wanted, they would have said a faster horse !”. When Steve was developing the MacIntosh platform, they said it could not be done, as with Ford, but he knew if developed it would change the landscape of American Culture.
To develop and create Great Products you will take on Great Risk, and those who dare to fly in the face of absolute uncertainly aspire to Greatness, but are willing to deal with and move on from Defeat.
Let’s make dent in the Universe ! ……Steve
What are you willing to risk for Greatness ?
“Always Aspire to fly higher than your Competition..”
“Always look to Great Product to affirm your Brand positioning…”
“Never sacrifice your Soul to develop a Product that is not right for your Brand..”
Enjoy the Ride !
Bryan Smeltzer
www.linkedin.com/in/bryansmeltzer/
“Product Innovation & Marketing Success Blog..”
