Many Brands have worn out their use of “Innovation”. These are brands that feel a “Progression” beyond where they are today is “True” innovation. The idea of living in a “Bubble” while others run circles around you, is not a reality they choose to deal with and as a result they get run over. “Get out the Way”, we have some serious “Evolution” on the way.
A “Truly” Innovative Brand strives to not only “Progress and Evolve” in all they do on a daily basis, but more importantly look to RE-Invent they way their industry operates (ie. Apple, Nike..).
Merely taking a “safe” road without risk is just that…Safe ! Taking risks, allowing those inside the corridors of the brand the “FREEDOM” to create what me never imagined was possible. In addition, having the “guts” to move beyond a product, even though it may still be successful. This “Evolution” process creates a frenzy with those who desire your product ! Why stand still, when you can move beyond others Imagination….
- Always look outside “Boundaries”… !
- Always allow the “Freedom” to create…!
- Always look to make your ”Imagination” reality…!
Enjoy the Ride !
”Product Innovation & Marketing Success Blog…”