Brands who drive an effective Product Lifecycle strategy are able to survive the “Disruptive” battles that take others down. This battleground is not meant for the weary, you must have fought in the front lines before, survived the war, patched up your wounds and moved on to the next Product Evolution Cycle.
These cycles require someone with the “Vision” to drive the future growth of the brand. This “Visionary” must at all times be willing to make the tough call’s that move the brand forward, and implement ” Evolutionary” products. These decisions are crucial to long term success, but require thick skin to deflect the bullets and doubters that will come your way. However, when you achieve success with your team, against these barriers, there is no better feeling.
The Product Lifecycle Strategy for a Brand should be developed around what “Break-away” product will continue to “evolve” your category. This in turn will evolve your business. Those who develop brand loyalty do so based on the “uniqueness” of it’s products. Being able to sell a “Lifestyle” vs selling a “Product” is key, but the product must be unique to the point where people feel the need to have it immediately. Like an obsession, this “Lifestyle” choice demands the latest evolution of a brands products. As a result, developing long term “tear down” Product Evolution strategy.
Always look to EVOLVE !
Always stay TRUE !
Always take RISK !
Enjoy the Ride !
“Product Innovation & Marketing Success Blog..”